Book Your Shopping Feed Health Check
Book a 45-minute Shopping Feed Health Check with a senior HVSEO strategist. We’ll show you exactly what’s wrong with your product data and what to fix first.
Used by CMOs at 7 and 8-figure ecommerce brands. No pitch. No commitment. You speak directly with a senior strategist.
7x
organic traffic growth after feed rebuild, no paid changes
131%
paid revenue uplift YoY from Merchant Center rebuild
60.3%
organic shopping revenue growth from feed optimisation alone
The Problem
You’ve adjusted the bids. You’ve restructured the campaigns. Nothing has moved.
Here’s what your PPC agency probably hasn’t told you.
Google Shopping performance in 2026 is mostly a data quality problem. Not a bidding problem.
Your product feed determines which queries your products are eligible to appear for. Before Google decides where to rank you, it decides whether to include you at all. A poorly structured feed removes products from auction eligibility entirely — paid and organic — before a single bid is placed.
And the problem is getting bigger. Because your feed now does something it didn’t do three years ago.
It determines whether AI shopping agents can find your products. ChatGPT, Gemini and Perplexity all pull from the same structured signals your feed sends. If your attributes are incomplete, your titles are optimised for display rather than search intent, or your schema doesn’t match your feed, these systems either skip your products or describe them inaccurately to buyers who are ready to purchase.
You can’t bid your way into visibility your data doesn’t qualify you for.
Watch Adam walk through why this happens — and what to do about it.
3.5 minutes. No pitch. Just a clear explanation of why your Shopping performance is declining — and the data layer most brands are ignoring.
The insight
Your feed isn’t just a paid ads asset anymore. It’s your discoverability layer across every surface that matters.
In 2026, your Google Shopping feed determines your visibility across:
Google Shopping (paid)
Feed quality directly determines impression eligibility and CPCs. Poor data doesn’t just hurt performance. It removes products from auction entirely.
Free Shopping listings
Organic product visibility is entirely dependent on feed quality. No budget. No bid. Just data.
Google AI Overviews
Product recommendations are pulled from structured data signals, not ad spend.
AI shopping agents
ChatGPT, Gemini and Perplexity surface products based on the same structured signals your feed sends. Incomplete data means incomplete recommendations — or none at all.
On-site search and discovery
Clean, structured product data improves how your own site surfaces and connects products internally.
Most brands have one person managing their feed reactively — fixing disapprovals, updating prices, occasionally adjusting titles. That’s feed maintenance. It’s not feed optimisation.
The brands winning in Shopping right now are treating their product data as a commercial asset. The structural work they’ve done once is already compounding across every surface above while their competitors keep adjusting bids.
The Proof
What happens when you fix the foundation
We’ve worked inside hundreds of Merchant Center accounts across global retailers and fast-growing direct-to-consumer brands. The pattern is consistent. Once the data is clean, the growth compounds.
Multi-category ecommerce retailer
7X
increase in organic site traffic
Their feed looked fine from the outside. No widespread disapprovals, prices synced, products live. When we opened the account we found product titles optimised for display rather than query matching, missing GTINs on a third of the catalogue, and zero schema alignment between the feed and product pages.
Science-based supplement brand
71.8%
Increase in
organic revenue
Over 80% of their products were disapproved or limited. Their bestseller wasn’t showing at all. We fixed the GTINs, aligned schema with feed data, rewrote titles for real search intent and resolved compliance issues blocking approvals.
Science education and supplies retailer
60.3%
Increase in
organic revenue
Merchant Center optimisation as part of a broader SEO engagement.
The OFFER
What you get in 30 minutes.
The Google Shopping Feed Health Check is a focused diagnostic with a senior HVSEO strategist. Not an account manager. Not an SDR.
You’ll need access to your Google Merchant Center and be ready to share your screen. That’s the only preparation required.
In 45 minutes we’ll go through:
- Your current feed approval rate, disapprovals and data quality gaps
- Which product attributes are missing, misconfigured or creating eligibility gaps
- Where your feed is limiting Shopping impression share — paid and organic
- Whether your structured data is readable by AI shopping agents
- The 2 or 3 highest-impact fixes to prioritise first
Designed for marketing leaders who are done guessing.
This is right for you if…
- You manage Google Shopping for a 7 or 8-figure ecommerce brand
- You’ve invested in bidding and automation but ROAS is flat or declining
- You suspect your product data is holding back performance
- You want an objective, external audit from a specialist — not a generalist agency
- You’re open to hearing what’s actually wrong, even if it’s uncomfortable
This isn’t for you if…
- You’re spending less than $5k/month on Google Shopping
- You’re looking for someone to manage your ads (we only do feed + SEO)
- You want a generic PPC audit — this is feed-specific
- You’re not willing to invest in fixing what we find