CASE STUDY / eCommerce, B2C

Fashion footwear brand

This client manufactures and sells high-end gumboots or rainboots online. They came to HV to help reduce their dependence on paid ad traffic. Focussing on both BOFU and TOFU keywords, using Compound SEO we developed and delivered a content plan which helped them increase website sales more than 300% last year.

*Client name is not disclosed for contractual reasons.

Organic keywords


This client had +21% organic traffic increase over last 6 months. On top of this, they saw +40% increase in top 10 organic keywords and +26% increase in top 3 organic keywords. Most importantly, their revenue grew by 29.83% during last 3 months.


Increase in website sales


Increase in top 10 keywords

16 months

Project length

The team has done amazing work to improve rankings for our two websites across a variety of search terms and geographies. HV take the time to understand your business, analyse in depth keyword research to create compelling ranking content. Not just a partner, HV takes you on the SEO journey and educates on industry best practice. I wouldn’t hesitate in recommending HV for all things SEO.

Marketing Manager

*The name is not disclosed for contractual reasons.


7x increase in organic traffic


International sporting goods retailer with 65 stores across Australia.

10.2x increase in keywords
ranking in positions 1-3


Provider of SME accounting software for US & CA market.

55% increase in organic traffic


UK & AU based crypto exchange.

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