Why Perform Technical SEO Audits: Benefits Explained

Author:

Andrew Steven
April 9, 2023

Categories: 

Organic traffic is crucial for any website’s success. To ensure your website reaches its full potential, it’s essential to conduct regular technical SEO audits. This blog post will explain the benefits of performing technical SEO audits and how they can help improve your website’s technical SEO and organic performance.

What is a Technical SEO Audit?

A technical SEO audit is an in-depth analysis of your website’s infrastructure, on-page elements, and off-page essentials to optimize search engine visibility, usability, and conversion. Any good SEO agency will usually start SEO work with a thorough technical audit.

It examines various factors that affect your site’s organic performance on search engines like Google and Bing. An SEO audit helps you identify both SEO and general website performance issues, serving as the basis for a prioritized action plan.

Key Benefits of Technical SEO Audits

There are numerous benefits to conducting an SEO audit for your website. Some of the main benefits include:

1. Identifying Technical Issues

Technical SEO relates to helping search engines better crawl and index your website. A technical SEO audit helps identify issues such as:

  • Website speed
  • Crawl and indexing issues
  • Security issues
  • Site architecture and URL structure
  • Broken internal and external links
  • Duplicate content
  • Missing or duplicate meta titles and descriptions

2. Enhancing On-Page SEO

An SEO audit will cover on-page SEO elements such as:

  • Meta titles and descriptions
  • Headers
  • Content optimization
  • Internal linking

3. Understanding Your Competition

An SEO audit helps you identify your online competition, their strategies, and how to outperform them. By understanding your competitors’ tactics, you can develop a plan to build a more robust online presence.

4. Analyzing Backlinks and Internal Links

Backlinks play a crucial role in Google’s ranking algorithm. An SEO audit examines both the backlinks to your webpages and your site’s internal links. This process helps identify spammy backlinks that could harm your rankings and discover quality backlinks from domains worth reaching out to for future collaborations.

5. Building a Content Strategy

By gathering data from your technical SEO, on-page SEO, competition analysis, and backlink analysis, you can develop a more targeted and effective content strategy.

Components of a Technical SEO Audit

An SEO audit typically includes the following components:

SEO Technical Audit

The audit identifies technical problems that may prevent search engines from crawling and discovering your website’s content or keep your content from appearing at the top of search results pages.

Keyword Analysis

Keyword research is the foundation of your SEO efforts. A thorough keyword analysis should include:

  • Review of your current keyword rankings
  • Brainstorming and review of desired keywords
  • Competitive analysis
  • Strategic prioritization of keywords

Competitive Analysis

Competitive analysis helps you discover your competitors’ top-ranking pages and keywords. This information enables you to improve your own pages targeting those keywords and find content opportunities and gaps to exploit.

Backlink and Internal Link Analysis

An SEO audit examines both the backlinks to your webpages and your site’s internal links. This analysis helps you understand your backlink profile, identify spammy backlinks, and discover quality backlinks from domains worth reaching out to for future collaborations.

Conclusion

Regular technical SEO audits are essential for the long-term success of your website’s performance. These audits help identify your website’s strengths and weaknesses, allowing you to make strategic improvements and stay ahead of your competition. There are various tools for SEO reporting available to help automate the SEO audit process, such as SiteBulb, SEMRush, and Google Search Console. 

These tools can not only report on the types of issues found on your website but also prioritize the issues so that you’re able to tackle them in an efficient way.

About the author 

Andrew Steven

Andrew has been building and managing SEO teams since 2008 where he led the largest SEO firm in Australia. Since meeting Kyle and partnering to form High Voltage SEO Andrew has been Kyle Roof’s man behind the scenes and together with Maria Dubretic have since co-founded the SEO tool PageOptimizer Pro. Andrew wishes he could stop dreaming about digital marketing in his sleep and would love to hear from anyone who has a cure for this.

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