What you need to know about Google’s Page Experience Update, rolling out mid-June

Author:

Kyle Roof
May 23, 2021

Categories: 

Back in November 2020, Google announced their upcoming Page Experience Update, which would launch around mid-2021.


Well, that time has arrived and Google has officially given a release date for the PEU, along with details on what the update will include, and what you can expect as a result.

Anytime Google makes an update to their Algorithm, people in the SEO world tend to lose their minds for a hot minute.


That’s why we wanted to get this article over to you, letting you know what to expect from the PEU, and what we’re doing here at HV to safety-proof our clients from any potentially negative impacts, while maximising what could be beneficial changes in page rankings in the SERPS.
 

Roll-out of the PEU will begin mid-June

Previously it was announced that the PEU would begin to be active in May 2021, but in April of this year, Google decided to push back the launch date by two months, into mid-June.


That way webmasters would have more time to prepare for the update and adjust their sites according to Google's recommendations.

The roll-out of the PEU is being done over two months as a way to avoid making drastic changes to the algorithm all at once, and giving both users and Google time to adjust, and work out any bugs or kinks that may come along during deployment.

So while page experience will start to become a ranking factor around mid-June, but it won’t be fully integrated into their ranking systems until the end of August. 

What’s included in the Page Experience Update?

The goal of the PEU is to reward those sites which offer a great experience to the user.
Google has told us directly what the page experience signals are here in this post:

It is expected that after the role-out begins, we’ll start to see the Core Web Vitals play an even larger role in Googles ranking algorithm. But that doesn’t mean a high quality page experience will suddenly trump everything else. Google has directly said:

“While page experience is important, Google still seeks to rank pages with the best information overall, even if the page experience is subpar. Great page experience doesn't override having great page content. However, in cases where there are many pages that may be similar in relevance, page experience can be much more important for visibility in Search.” - via

So if you know your content is already optimized, it's time to take a look at your site's page experience signals and see how you can improve them, starting with the Core Web Vitals.

Understanding the Core Web Vitals

Google defines their core web vitals as “ [The] Core Web Vitals are the subset of Web Vitals that apply to all web pages, should be measured by all site owners, and will be surfaced across all Google tools. Each of the Core Web Vitals represents a distinct facet of the user experience, is measurable in the field, and reflects the real-world experience of a critical user-centric outcome.”

But the three major metrics that currently make up the Core Web Vitals are loading, interactivity, and visual stability.

Google’s official recommendation is that your pages should be loading above the top 75% in both mobile and desktop versions, and there are numerous tools to check your sites current status with the CWB, such as the Lighthouse tool in Google Chrome.

You can generate reports on your sites CWV here

And while many have downplayed the importance of the CWV, Google has been clear in stating the importance they’ve begun to play in their ranking factors, and with the Page Experience Update, the CWV will become an even more important factor in your pages ranking, especially when competing for the top spots.

If you’re interested to know more about the Core Web Vitals and how you can optimize them for your site, you can learn more in the IMG course by Neale Goldingay -
Improving Site Speed and Core Web Vitals.

The Page Experience Report in Google Search Console

When Google announced their delay in launching the PEU, they did so with the reasoning that they wanted to give site owners more tools and time to update their sites. One of those tools was the Page Experience Report, which can now be found in Google Search Console.

The Page Experience Report shows you how well your page experience is overall, and gives you metrics by which you can gauge what you’ll need to improve. You will be able to compare pages that score high in their page experience ranking with those that score poorly, so see what adjustments you may need to make on an individual page level.

Here is a screenshot of the report:

Google’s provided more insights into the Page Experience Report, you can click here for further info.

What we are doing at HV to take care of you

If you’re a client here at High Voltage, then we’ve got you taken care of.

Our technical audit has been updated to include the upcoming changes with Google’s PEU and CWV, so we’ll be checking for all the necessary signals for all new and on-boarding clients.

For current High Voltage clients, we’ll be checking your site as well, and then notifying you of the updates necessary to bring your site up to speed, or we’ll be making those changes on your behalf, depending on the contract you have with us.

And while for many they might be worried about how Google's Page Experience Update will impact their site, if you’ve been a client here at HV for any length of time, you know our goal is to “update proof” your site, so that any negative impacts are minimized, while any boosts your page may receive as a results of the updates are better optimized.

If you want more info about the PEU, you can click here for
Google's FAQ on Core Web Vitals and the Page Experience Update.

Reach out to me or my team at any time if you have questions about the upcoming Page Experience Update and how it may impact your site.


Kyle Roof
Co-founder

About the author 

Kyle Roof

Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting edge SEO techniques. Kyle is also co-host of SEO Fight Club a weekly YouTube show that covers a multitude of SEO topics. Kyle’s SEO techniques and discoveries are followed by many SEO professionals and business leaders, he has been featured in many respected publications and is a regular speaker on SEO and SEO testing at conferences throughout the world.

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