What to Look for in an Enterprise SEO Consultant

Author:

Kyle Roof
May 2, 2024

Categories: 

Enterprises should be careful when selecting a consultant to manage an SEO campaign. A qualified and experienced SEO consultant will be well-versed in the latest SEO strategies, a strategic thinker, and a superior project manager. These attributes are key to successfully managing multiple SEO activities across diverse and geographically dispersed functions and departments.

Is Enterprise SEO Different Than Traditional SEO?

Large companies need unique enterprise SEO solutions. The specifics will vary depending on their industry and brand, but the primary difference between enterprise SEO and other types of SEO is scale. Enterprise websites include thousands of pages, if not more, that need to reach multi-faceted audiences.

Everything from boosting the volume of organic traffic to conducting technical SEO audits of enterprise websites will be complex in large digital environments. SEO plans will require different approaches to ensure the visibility and domain authority of enterprise websites are elevated.

Enterprise SEO services may include customized keyword targeting, content that resonates with multiple audiences and locations, comprehensive link-building, and advanced analytics to track metrics and report on key performance indicators.

What to Discuss With Prospective SEO Consultants

Decision-makers responsible for hiring an outside SEO consultant should first educate themselves about the many benefits of enterprise SEO services to make an informed decision. Conversely, consultants need to explain the SEO strategies that meet stated goals, how they plan to monitor the effectiveness of their efforts, and when they would make adjustments if the plan is not delivering the expected results.

The chosen SEO partner must have the capabilities, expertise, and capacity to deliver on a plan. The scope of work could range from the complex technical improvement of website structure and architecture to optimizing individual pages with content using specific keywords and improving the user experience for all devices.

Ask for referrals and case studies to assess their capabilities, previous work, industry understanding, and client satisfaction levels. An enterprise consultant must have access to the latest SEO tools and techniques to be effective. Also, be sure to ask about reporting practices, metrics that will be used, and the channels of communication recommended for your project.

When to Be Concerned

When discussing an enterprise project with a potential SEO consultant, there are certain red flags you should be aware of and avoid. For one, the consultant must be transparent about their methods. If they aren’t, it will be difficult to build trust and collaborate, which could doom an enterprise-level SEO campaign.

If the consultant mentions buying links, using misleading headlines, implementing auto-generated content, or using any other Black Hat SEO tactics, walk away. These practices are unethical, can result in substantial penalties from search engines, and damage an organization’s online reputation.

Be wary if a consultant promises quick results and placement at the top of search engine rankings. No one can make these types of guarantees.

Pricing models are usually based on the scope of work, but be careful if the quote for services is too low. Oftentimes, you get what you pay for–and it is too risky to have an unqualified SEO consultant tinkering with an enterprise-level website if they don’t know what they are doing.

In Summary

An enterprise SEO consultant needs to be able to meet the unique demands of enterprise-level businesses. Confirm that they have the experience, systematic processes, and tools to handle large-scale projects. Also, assess their soft skills such as communication, collaboration, and persuasion abilities that can go a long way in keeping a project on track when multiple parties are involved.

An SEO consultant can solidify an enterprise’s online reputation and authority by improving search engine rankings that support long-term growth and success. Selecting the right enterprise SEO consultant is critical to online success.

High Voltage Is the SEO Partner Enterprises Need

High Voltage SEO is a multilingual, award-winning agency that has innovated and implemented powerful, White Hat SEO programs since 2014. We have the experience and track record enterprises need to boost reach engine results and drive meaningful business growth.

Check out our client stories to discover how High Voltage has helped clients in a wide range of industries and locations improve website traffic and revenue. With our years of experience, chances are that we’ve worked with businesses in your industry or market niche. Partner with High Voltage SEO today and take your online presence to the next level!

About the author 

Kyle Roof

Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting edge SEO techniques. Kyle is also co-host of SEO Fight Club a weekly YouTube show that covers a multitude of SEO topics. Kyle’s SEO techniques and discoveries are followed by many SEO professionals and business leaders, he has been featured in many respected publications and is a regular speaker on SEO and SEO testing at conferences throughout the world.

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