What SEO Tools Do You Regularly Use: Professional SEO Toolbox


Andrew Steven
April 5, 2023


As a professional in the field of search engine optimization (SEO), having the right set of tools is crucial to a successful SEO strategy

These tools can help you analyze data, optimize your website, and track your progress. However, with so many tools available, it can be challenging to determine which ones are the most useful. 

In this article, we’ll explore some of the most popular and effective SEO tools that professionals use on a regular basis. This is a general overview of tools, but we also have a guide on the best tools for SEO reports.

Google Search Console

Google Search Console is the quintessential tool that you need for SEO, no matter what type of website you have.

This powerful tool provides invaluable information about your website’s performance on Google’s search engine. With Google Search Console, you can monitor your website’s search traffic, identify and fix technical issues that may be affecting your site’s ranking, and track the performance of individual pages.

One of the major advantages of Google Search Console is that it provides you with data directly from Google, the world’s most popular search engine. This data includes insights into the keywords that people are using to find your site, the number of clicks your site is receiving, and your click-through rate.

In addition to these core features, Google Search Console also offers a range of other tools to help you make the most of your SEO efforts. This includes the ability to create and submit a sitemap, monitor your site’s mobile usability, and track your website’s performance on Google’s AMP (Accelerated Mobile Pages) platform.


Ahrefs and SEMrush are two of the most sought-after SEO tools used by professionals to assess website performance and conduct competitor research. Both tools offer a wide array of features that can help you elevate your website’s SEO and stay one step ahead of the competition.

One of the most advantageous aspects of Ahrefs and SEMrush is their capacity to provide an in-depth analysis of backlinks, which are a major contributor to SEO. Both tools enable you to view the number and caliber of backlinks to your site, as well as your competitors’. This data can be used to construct a link building plan that will bolster your website’s authority and ranking on search engine results pages.

Another noteworthy feature of Ahrefs and SEMrush is their ability to analyze keyword performance. Both tools let you track keyword rankings, recognize keyword opportunities, and investigate the search volume for particular keywords. By monitoring keyword performance, you can optimize your content to target the right keywords, enhance your website’s relevance, and boost traffic.

Ahrefs and SEMrush also offer features for analyzing website traffic and recognizing technical issues that could be influencing your website’s performance. This includes pinpointing broken links, analyzing page load speed, and giving suggestions for improving website usability.

Although there is some overlap between the features of Ahrefs and SEMrush, each tool offers unique capabilities that make them invaluable for SEO professionals. Ultimately, selecting between Ahrefs and SEMrush will be contingent on your individual needs and the features that are most important to you. Nevertheless, for the best results, many SEO professionals recommend using both tools in unison to gain a comprehensive view of your website’s performance and competition.


As the name implies, this tool helps you find keywords to target. Which in turn will help you create unique content for SEO and win overlooked queries.

There are many tools like this, and honestly, there are reasons to recommend any one of them. Even Google’s Keyword Planner is a decent replacement but this is the one we like to use because it’s always improving and adding new features.

It provides a wealth of information about popular search queries, including related keywords, search volume, and competition levels. With Keywordtool.io, you can identify profitable long-tail keywords and optimize your content to target them effectively.

One of the unique features of Keywordtool.io is that it can generate keyword ideas for specific platforms such as Google, Amazon, YouTube, and more. This makes it an excellent choice for businesses looking to optimize their content for a specific platform.

Additionally, Keywordtool.io provides data on search trends over time, allowing you to identify seasonal trends and adjust your content accordingly. The tool also offers competitor analysis, giving you insights into the keywords your competitors are targeting and how you can compete with them effectively.

About the author 

Andrew Steven

Andrew has been building and managing SEO teams since 2008 where he led the largest SEO firm in Australia. Since meeting Kyle and partnering to form High Voltage SEO Andrew has been Kyle Roof’s man behind the scenes and together with Maria Dubretic have since co-founded the SEO tool PageOptimizer Pro. Andrew wishes he could stop dreaming about digital marketing in his sleep and would love to hear from anyone who has a cure for this.

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