What Is SEO Management?

Author:

Kyle Roof
February 28, 2024

Categories: 

Search engine optimization (SEO) management is an essential component of a comprehensive digital marketing strategy‒it is the strategic approach to optimizing your business’s website and digital content to organically improve your website’s standing on search engine rankings.

Proper SEO management is more than learning how to leverage powerful keywords to generate more clicks on your webpages. It’s multifaceted and requires a wide range of skills; this includes content writing, technical SEO, marketing analysis, and more.

What Is SEO?

Simply put, SEO is the process of increasing or improving both the quality and quantity of organic traffic to your website using search results. When your target market has a question, where do they go first? Google is your best bet. Google reported that their search engine processes over 8.5 billion queries every day.

While paying for ads can push you up towards the top of those results, those spots can blow through your marketing budget and don’t guarantee the conversions you’re looking for. A study conducted by Accuracast found that the average click-through rates for ads placed on the first page of Google search results ranged from 0.2% to 8%. Once you’re done paying for the ad, you’ve lost your standing and are back to square one.

SEO uses a series of algorithms, predictions, and calculations to boost your standing on the results page and stay there. With high-quality content, backlinks, and on-page SEO, you can build credibility with your target audience and establish yourself as an authority in your industry.

SEO Management: How You Rise the Ranks

SEO management typically requires a team of experts because SEO itself covers quite a bit of ground. From user-focused content to technical literacy, you need a diverse team that can develop, lead, and modify your SEO strategy to maximize your results.

These results can include your ranking on search engines, meeting marketing goals, or reaching sales goals. Most businesses opt to work with an SEO agency, because these agencies can provide full-service strategy or scale down to your business’s specific needs.

How to Conduct Successful SEO Management

Whether you’re trying to develop your own in-house SEO team or are partnering up with the innovative experts at High Voltage, understanding the SEO process is vital to your business’s success. A few tips for successful management include:

Know Your Audience

This is where your marketing expertise comes in‒research your target audience. Know what they want from your business, service, or product, as well as the most common problems or questions that particular audience has.

Even if you’ve created a marketing persona, it helps to recontextualize your findings through an SEO lens. Make sure the persona is relevant today and identify issues they have with other providers.

Know Your Competitors

Competitor analysis is less of ‘keeping up with the Joneses’ and more of using information on your competitor to find what works, and how you can stand out. There are two types of competitors:

  • Indirect: These are the companies you’re going head-to-head with in the search results rankings. You might not produce the exact same products, but are similar enough that you would appear in the same search term results.
  • Direct: Unlike indirect competitors, direct competitors have overlap in both audience and industry. You likely already know your direct competitors, and in your research, you will focus on their online presence and SEO investments.

Optimize Your Site

This process is a major undertaking, but it’s one that pays off. Start with smaller goals and milestones, such as optimizing one page at a time. If you have thirty pages on your site, understand you won’t be able to optimize them all within one month. This process can take several months or longer, depending on the number of webpages you have.

Some features you can optimize include:

  • Headings
  • Images
  • Meta descriptions
  • Content

Next Steps With High Voltage

Building out your SEO strategy takes time and expertise. High Voltage leverages SEO innovation through a synergy of top industry brands, including PageOptimizer Pro and Internet Marketing Gold. To get started on your SEO journey, contact us today for your free discovery call!

About the author 

Kyle Roof

Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting edge SEO techniques. Kyle is also co-host of SEO Fight Club a weekly YouTube show that covers a multitude of SEO topics. Kyle’s SEO techniques and discoveries are followed by many SEO professionals and business leaders, he has been featured in many respected publications and is a regular speaker on SEO and SEO testing at conferences throughout the world.

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