What Is Included in an SEO Audit?


Kyle Roof
April 21, 2024


Search engine optimization (SEO) audits are the first step to building a robust SEO strategy. A detailed SEO audit addresses several factors that impact your website’s search engine results page (SERP) rankings, including keyword usage, metadata, user interface, content, and other technical components of your website’s functionality.

Businesses across a wide range of industries use SEO audits to build their SEO marketing strategy, but is an SEO audit worth it? When compared to traditional marketing and advertising methods, leveraging SEO can be a lasting investment. 

Through traditional advertising methods, your sponsored placement expires when you stop paying for the spot or your contract is up. With an effective SEO strategy, you can maintain your high rankings on the SERP while producing high-quality content and establishing yourself as a reputable authority in your industry.

So, how often should you get an SEO audit? Because SERP rankings can fluctuate and your competitors are also producing content to boost their rankings, you should typically have at least one comprehensive audit annually and smaller maintenance audits more frequently. Depending on the results of your comprehensive audit, this could involve quarterly, monthly, or weekly SEO audits.

Options for SEO Audits

SEO audit agencies like High Voltage offer a variety of audit options so you can identify what your business needs. Each option targets specific goals and will equip you with the tools necessary to achieve your unique objectives.

Full SEO Audit

Full SEO audits are often called ‘comprehensive SEO analysis.’ This is because this type of audit will analyze all of the technical aspects of your website, ranging from how accessible and fast-loading your pages are to the links they’re connected to. 

At High Voltage, we include an on-page analysis of your website, identify the top keywords you need to leverage, and create a game plan of how to build out your pages so that your website rises the SERP rankings. This audit also includes off-page analysis, recommendation, and branding analysis.

Recovery SEO Audit

Google’s algorithms are always evolving and updating, which can sometimes negatively impact your SERP ranking. When this happens, High Voltage can use the same techniques from our Full SEO Audit to analyze the technical aspects of your SEO. 

This analysis will pinpoint exactly where and how you lost organic web traffic. Once we have identified the weak spots or issues, we’ll build out a comprehensive strategy to recover your lost traffic to get your site back up to speed.

Technical Audit

With a technical audit, we utilize cutting-edge technology and testing to focus on all of the technical aspects of your business’s website to uncover new ways to make it more SEO-friendly. We typically recommend this audit for businesses just building their web presences, creating their websites, or updating their current sites. This audit is more straightforward and ensures that you’re set forth on the path towards high SERP rankings.

E-Commerce Audit

Whether you’re a small business just trying to fulfill orders or an established company with high volumes of orders, an e-commerce audit will analyze your digital shop with the same tools we use in our Full SEO Audits. However, we focus our analysis on specific areas that impact e-commerce sites the most.

CRO Audit

Conversion rate optimization (CRO) audits are the analysis of webpages with a special focus on how to convert curious site visitors into customers or clients. If you want to generate leads or increase sales, this audit includes a complete checklist on how your business can increase your conversion rates. We recommend this audit for companies who already have a steady influx of web traffic but are struggling with securing sales.

Online Market Analysis

An Online Market Analysis flips the focus towards analyzing your competitors and your industry overall. This helps you understand the competitive landscape you’re up against as well as how to stand out. We recommend this audit for businesses who have not yet stepped into their chosen market so they can equip themselves with what works and avoid what doesn’t!

About the author 

Kyle Roof

Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting edge SEO techniques. Kyle is also co-host of SEO Fight Club a weekly YouTube show that covers a multitude of SEO topics. Kyle’s SEO techniques and discoveries are followed by many SEO professionals and business leaders, he has been featured in many respected publications and is a regular speaker on SEO and SEO testing at conferences throughout the world.

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