What Is Good SEO Writing: Unlocking the Power of SEO for Maximum Results


Andrew Steven
April 1, 2023


Effective SEO writing is more than just stuffing your content with keywords and phrases. It requires a deep understanding of your audience, the search engines, and the ever-changing digital landscape. But fear not, my friends. 

By unlocking the power of SEO, you can achieve maximum results and take your online presence to the next level.

In this blog post, we’ll explore what good SEO writing is and how you can use it to your advantage whether you’re doing B2B SEO, retail, or anything in between.

What is SEO Writing?

On-page optimization and backlinks are important for SEO. There’s no denying that, but getting good SEO-focused writing is and often-overlooked part of most strategies.

SEO writing is an essential process for creating content that can rank on the first page of search engines like Google. It involves researching relevant keywords and crafting optimized content that precisely answers the user’s query.

For instance, imagine you run a website selling pet supplies. To ensure that your website appears on the first page of search results for a query like “best dog toys,” you would need to use effective SEO writing techniques. This could include using targeted keywords, creating engaging content, and optimizing your site’s structure and navigation.

Qualities of Good SEO Writing

In order to create good SEO writing, there are certain qualities that one must possess. Firstly, a deep understanding of the target audience is essential. This includes knowing what they are searching for and what their pain points are. 

Here are some technical aspects of good SEO writing that people often overlook.

Breathtaking Readability

We’ve all had the experience of landing on a webpage and feeling instantly overwhelmed by the sheer amount of information presented. That’s all it takes for a visitor to click away and look for the answers elsewhere, even if the first site was capable of answering their questions.

Not only should the content itself be straightforward and concise, but it’s also formatted in a way that’s easy to skim, read, and understand.

Use the Power of Headings for Maximum Benefits

Headings are essential for Google’s web crawlers to comprehend your blog post and the divisions inside it.

Think of the crawlers as readers who are quickly scanning your blog. They need a summary of what your article will discuss, that’s your H1. Then your H2s, H3s, H4s break down the minutiae within the piece.

Therefore, your subheaders should accurately reflect the content in the body and include high-value keywords. When you use the right search terms, meaning the ones your target audience is using, you have a much greater chance of appearing on the SERP.

Write For People

Forget the search engines and focus on writing for people. If you want to rank well and draw in readers, you need to create high-quality blog posts with clear, scannable sections, organized subheaders, and visual aids. 

Keep your target audience in mind and choose topics that will address their needs and challenges. 

You can use SEO tools to help with the technical side of your website, and content writing tools to ensure your content is correct, concise, and human-friendly. These tools can also help you measure reader engagement, such as how long people stay on a page, how many pages they visit, and how far they scroll down.


In conclusion, good SEO writing is about more than just inserting keywords into your content. It requires a deep understanding of your target audience and the search engines. Unique content is incredibly important for SEO and you should always keep in mind that you need to create value for readers.

By using the right techniques, you can create engaging, optimized content that ranks well and drives traffic to your site. 

Remember to prioritize readability, use subheadings effectively, and write for people, not just search engines. With these strategies, you can unlock the power of SEO and achieve maximum results for your online presence.

About the author 

Andrew Steven

Andrew has been building and managing SEO teams since 2008 where he led the largest SEO firm in Australia. Since meeting Kyle and partnering to form High Voltage SEO Andrew has been Kyle Roof’s man behind the scenes and together with Maria Dubretic have since co-founded the SEO tool PageOptimizer Pro. Andrew wishes he could stop dreaming about digital marketing in his sleep and would love to hear from anyone who has a cure for this.

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