What happens after you say “Yes” to working with us?


Kyle Roof
April 30, 2021


So, you’ve decided a custom SEO plan is strategically the right way forward for you at this time, but what happens next?

The Discovery Call Process

During the first call with us, you’ll talk with one of our senior strategist’s Adam Truszkowski or Adam Barker, and go through our Discovery Process with them.

Our Senior SEO Strategist, Adam Truszkowski

This 30 minute call will help Adam T or Adam B understand more about your business. 

Together you will review:

  • Your current marketing activities and website traffic
  • Previous SEO experience
  • The competitive landscape
  • Your sales process
  • The value of a new customer

And in turn you will learn more about HVSEO, what sets us apart from other agencies, and go over the basis of our scientific testing approach, along with our company values.

Together you’ll determine if HVSEO is a good fit for your business and which of the services we offer best fits your needs and budget.

Developing Your Growth Plan

From here, we’ll get started on building your Custom SEO Growth Plan.

It will take four to five days to build out your plan, then you’ll get on another call to review everything in detail.

On-Page Analysis Review with Adam

Your Growth Plan includes in-depth keyword research, competitor analysis, on-page analysis, and shows where we’ve found potential opportunities for growth.

Finally you’ll see a month by month activities plan, showing exactly where your budget will be invested.

After going through your Growth Plan, you’ll have a good idea whether an SEO firm generally and High Voltage more specifically are the right fit for your needs. If we decide to work together, it’ll be a joint decision; on your end by deciding that you value what we have to offer, and from us as well, since we don’t choose to work with every business that we speak to. 

If you decide High Voltage isn’t the right fit for you, you’ll still hold on to our research and strategy and hopefully you can make use of it elsewhere. 

The Handover: Meeting Your Campaign Manager

After getting through a little bit of admin, you’ll be introduced to your campaign manager, the person who will be your main point of contact within High Voltage. 

They’ll be the one making sure everything moves forward smoothly and that the objectives set up in your growth plan are being met.

You’ll hear from them on a regular basis, where they’ll give you updates on your SEO performance, along with details about the implementation of your growth plan.

Your campaign manager will have done a detailed handover with the strategist so they’re informed on the specifics of your business and know exactly what needs to be done.

Client meeting with Andrew and Bianca

Three Month Sprint

We’ll now start your first three month sprint, this being a focused effort to increase the ranking, impressions, and traffic to your most important page or pages, as outlined in the growth plan.

We’ll look to increase the number of impressions, ranking in the Google results, and number of active leads, and general traffic coming to your site.

On our end we have a custom performance dashboard that lets us pull data from both Google Search Console and Google Analytics, so we can show you the impact of the sprint.

Depending on your budget we can target multiple pages during a single sprint, and give additional time into other activities that benefit your site overall, like link building.

Review and Repeat

At the end of every three month sprint, you’ll do a review with your campaign manager, and a senior team member at High Voltage.

We’ll look over the last three months to see if the growth objectives from both the SEO and client side have been met. 

This will include questions like, did we meet campaign goals for:

  1. Increased impressions and traffic?
  2. Increased lead and sales volume?
  3. Increased keyword rankings

Traffic growth experienced by an HVSEO client

If the goals have been reached, then we’ll shift our focus to the next important pages and keywords. We’ll define exactly what those are for you, then set up an outline for the next sprint.

Working with these shorter time frames, of just a few months, allows us to be flexible as your site organically grows, and respond to changes accordingly. 

We’ll go through this process every three months until your SEO goals have been met.

What's next?

Now you know the process of what happens once you’ve said yes to working with us.

If you’re ready to get started with the discovery call and see the impact a customized SEO strategy can have on your business, click here to set up a call with my team.

Kyle Roof


About the author 

Kyle Roof

Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting edge SEO techniques. Kyle is also co-host of SEO Fight Club a weekly YouTube show that covers a multitude of SEO topics. Kyle’s SEO techniques and discoveries are followed by many SEO professionals and business leaders, he has been featured in many respected publications and is a regular speaker on SEO and SEO testing at conferences throughout the world.

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