What Are The Best Tools For SEO Reports? A Comprehensive Guide To Finding The Right Solution


Andrew Steven
April 7, 2023


When it comes to SEO, staying on top of your website’s performance and search engine rankings is crucial. 

Luckily, there are numerous tools that can help you generate comprehensive SEO reports to keep you informed and ahead of the game. 

In this guide, we’ll discuss some of the best tools available on the market and tools that we regularly use as a B2B SEO agency, offering a range of features to help you optimize your website and achieve better search engine rankings.


SEMrush is an all-in-one SEO and marketing tool that provides detailed insights into your website’s performance. It offers a range of features, including:

  • Keyword Research: Discover the best keywords to target and optimize for your content.
  • Competitive Analysis: Analyze your competition and find out their strengths and weaknesses.
  • Site Audit: Identify and fix on-site issues to improve your website’s health and performance.

SEMrush also offers a variety of reporting options, allowing you to create custom reports, schedule automatic report deliveries, and export data in multiple formats.


Ahrefs is another powerful SEO tool that provides a wealth of information about your website and its performance. It offers:

  • Site Explorer: Analyze your website’s backlink profile and discover new link building opportunities.
  • Keywords Explorer: Find the best keywords for your content with advanced metrics like Keyword Difficulty and Search Volume.
  • Content Explorer: Discover popular content in your niche and identify opportunities for your own content.

Ahrefs also provides customizable reporting options, allowing you to generate reports on various aspects of your website’s performance and share them with your team or clients.

Moz Pro

Moz Pro is an all-in-one SEO suite that helps you optimize your website for better search engine rankings. Some of its key features include:

  • Keyword Explorer: Research and discover high-value keywords to target in your content.
  • Site Crawl: Identify and fix on-site issues that could be hurting your search engine rankings.
  • Rank Tracker: Monitor your website’s search engine rankings and track progress over time.

Moz Pro offers comprehensive reporting options, allowing you to create custom reports and schedule automatic report deliveries.

Google Analytics and Google Search Console

Although not strictly SEO tools, Google Analytics and Google Search Console provide valuable insights into your website’s performance and can be integrated with other SEO tools to provide a more holistic view. These tools offer:

  • Traffic Analysis: Monitor your website’s traffic, visitor behavior, and conversions.
  • Search Performance: Track your website’s search engine rankings, click-through rates, and impressions.
  • Site Health: Identify crawl errors and other issues that cen help you perform technical SEO audits.

Both tools offer reporting options, allowing you to export data and create custom reports to share with your team or clients.

Choosing the Right Tool for Your Needs

When it comes to selecting the best SEO reporting tool, it’s essential to consider your specific needs and goals. Here are some factors to consider:

  • Features: Evaluate each tool’s features to ensure they align with your SEO objectives.
  • Price: Compare the pricing plans and select a tool that fits within your budget.
  • Ease of Use: Choose a tool that is user-friendly and easy to navigate, especially if you’re new to SEO.
  • Integration: If you’re already using other marketing tools, consider whether the SEO tool can be easily integrated with your existing toolkit.

Ultimately, the best SEO reporting tool for you will depend on your unique requirements and preferences. By researching and comparing the options available, you’ll be better equipped to make an informed decision and select the right SEO tool that best aligns with your goals and objectives. Once you’ve chosen the right tool, you’ll be well on your way to optimizing your website and improving your search engine rankings.

About the author 

Andrew Steven

Andrew has been building and managing SEO teams since 2008 where he led the largest SEO firm in Australia. Since meeting Kyle and partnering to form High Voltage SEO Andrew has been Kyle Roof’s man behind the scenes and together with Maria Dubretic have since co-founded the SEO tool PageOptimizer Pro. Andrew wishes he could stop dreaming about digital marketing in his sleep and would love to hear from anyone who has a cure for this.

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