What a Traffic Graph Should Look Like


Kyle Roof
February 17, 2021


One of the big misconceptions about SEO is around traffic penalties and corrections when Google updates its algorithm. In SEO communities whenever this happens it’s like a WW2 air raid. Everyone battens down in their bunkers and once it feels safe, one by one they emerge and check the damage. ‘Was I hit?’, ‘Did you get hit?’. ‘I heard XX got hit pretty bad!’

Here’s an example of what I’m talking about:

Well, it pains me to say that a traffic graph like this is not normal, nor does it have to be like this. It’s indicative of a much bigger problem with your website.

Read more about The Hidden Hero of On Page SEO: Reverse Content Silos.

Why you have a volatile Traffic Graph

An erratic traffic graph simply means that you’re not doing SEO properly.

But before we get into that, what’s the “right” way of doing SEO?

I subscribe to the SEO Avalanche Theory by Chris Carter. He says:

  • Google has organic traffic tiers (Level 0 = 0-10/daily organic traffic, Level 1 = 10-20/daily, etc).
  • You should target keywords with search volumes in line with your site’s traffic tier. E.g. For a Level 0 site, you must optimize for keywords with 0-10 monthly searches.
  • By optimizing for keywords in your current tier, you’ll eventually move up to the next. 

The idea is to keep chipping away at the mountain until you trigger an avalanche of traffic to your site.

Now, you may have employed “Black Hat Power Boosts” to lift your site out of its natural traffic tier. This happens when you were getting 20 daily website visitors then, quickly, through specific SEO work done, you began receiving 200 daily visitors.

It is fine to use these ‘power boosts’, most SEO techniques are based on these. However you run into problems when these ‘Power Boosts’ are outside of Google’s Webmaster Guidelines and sooner or later, updates to the algorithm will expose your “Black Hat Power Boosts” and return your site back to its rightful traffic tier of approximately 20 daily visitors.

Here’s a traffic graph example of what I’m talking about:

What a Healthy Graph Looks Like

A healthy traffic graph is one that has a smooth and consistent upward trend. Below is a screenshot of what I’m talking about. This is from one of our clients.

How to Enjoy a Smooth Upward Curve with Your Traffic Graph

The answer should be obvious by now, although it’s probably not the one you want to hear. Shortcuts to the top will evidently lead to a game of SEO snakes and ladders.


  1. Ask your SEO if they work within the Google Webmaster Guidelines.
  2. If they act surprised by this question, you may need to send them a copy. Most SEOs have never actually read it.
  3. Only work with a trusted, transparent SEO who shows you their work.
  4. If your traffic graph shows big amounts of volatility like the examples in this post, have your site checked out by an independent pro.

Summary: Stay within Google’s webmaster guidelines.

It may take longer to get your desired results. But the great thing about working within the guidelines is you can predict a steady growth in your site’s traffic. This way, you can ensure the eventual success of your site without incurring penalties.

If you like your site to have a traffic graph like the one above, book a call with my team and let’s talk strategy!

Read more about Decoding the SEO success secrets of Asana vs Trello.

About the author 

Kyle Roof

Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting edge SEO techniques. Kyle is also co-host of SEO Fight Club a weekly YouTube show that covers a multitude of SEO topics. Kyle’s SEO techniques and discoveries are followed by many SEO professionals and business leaders, he has been featured in many respected publications and is a regular speaker on SEO and SEO testing at conferences throughout the world.

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