Traffic Tiers: How to know if you can quickly rank for a keyword


Kyle Roof
March 24, 2021


In this post I dive into Compound SEO Strategy which I also explain in this video.

Ever wonder why sometimes you have a page that ranks well in Google almost as soon as it's published,

But other pages never seem to rank?

It could have to do with the natural tier Google has placed your site in.

If you optimize for a keyword that’s in the same tier as your site, you’ll rank for it right away.

But ranking quickly for a keyword that's in a higher tier? That’s an uphill struggle.

Luckily, there’s an easy way to know which keywords you can rank for quickly, by understanding your sites traffic tier, and optimizing for keywords within that tier.

But what is a traffic tier?

This method breaks down websites into different tiers based upon their average monthly traffic. So when we break down the amount of traffic from the lowest to highest, we get a natural tier system like this:

All active websites fall somewhere on this chart.

How do you find your site's tier?

To find your sites current natural tier, follow these steps:

1. Look at the traffic your sites received for the last 30 days.

2. Now look for your low traffic day, and your high traffic day.

3. That range is your natural tier.

4. You could also find the average daily traffic value over the last 30 days, and use that for determining your natural tier as well.

You should now have a number which falls somewhere on this chart and shows you the sites current tier, next you need to find the keywords that match with your sites tier - the ones you’ll be able to quickly rank for.

Finding keywords you can quickly rank for:

Now that you’ve determined your site's traffic tier, you’ll need to find which keywords correlate to it, that you can quickly rank for. 

To do this, take your sites traffic tier and match that with the keywords monthly search volume.

As an example, if your site is consistently getting around 500 visitors per day, then your current traffic tier is level 500, but to be safe, it’s best to work one tier below your current one, when you’re first starting out.


Knowing that, you can look for keywords that have a monthly search volume of 200-500 searches or below, and then optimize your current pages or build new ones for those keywords.

Determining the monthly volume of a specific keyword can be done with the help of tools like SEMrush, the MOZ keyword explorer, or the Google Keyword planner, for which you’ll need a Google Ads account. 

With this information you can now build pages that quickly rank in Google, which over time, will lead to more in-bound traffic, and eventually a boost in your traffic tier. 

Once your tier goes up, you can quickly rank for a whole new set of keywords belonging to that tier, and then repeat this process all over again!

There’s a few more ‘devil in the detail’ bits and pieces to this method which I go over in my White Hat SEO Course. If you really want to learn it, I suggest going through this.

This is one White Hat method we use at HVSEO. If you’d like to learn more about the benefits having a dedicated SEO strategy could bring your business, click here and book a call with my team.

About the author 

Kyle Roof

Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting edge SEO techniques. Kyle is also co-host of SEO Fight Club a weekly YouTube show that covers a multitude of SEO topics. Kyle’s SEO techniques and discoveries are followed by many SEO professionals and business leaders, he has been featured in many respected publications and is a regular speaker on SEO and SEO testing at conferences throughout the world.

You may also like

Best Solutions for SEO for SaaS

Best Solutions for SEO for SaaS

SEO Consultant for SaaS

SEO Consultant for SaaS

SaaS Marketing Benchmarks

SaaS Marketing Benchmarks

SaaS Market Statistics

SaaS Market Statistics
{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

What Are You Waiting For?

Competition increases every day you delay action.