Technical SEO for Blockchain Startups


Kyle Roof
May 13, 2024


Technical search engine optimization (SEO) for blockchain startups involves several SEO approaches designed to amplify the unique aspects of blockchain technology.

As a new player in the blockchain space, it’s important to familiarize yourself with the applicable SEO strategies that help optimize your website and application for search engines. Consider hiring a professional agency like High Voltage SEO that has the expertise and experience to enhance on-site crypto SEO for your startup.

What Does Technical SEO for Blockchain Startup Entail?

Here are the most important considerations to keep in mind when implementing a technical SEO plan for your blockchain startup:

Website and App Performance Optimization

As you launch your blockchain app and website, ensure they have fast-loading pages by optimizing their code, compressing images, and leveraging browser caching. Distribute content geographically closer to your target audience using Content Delivery Networks.

Choose reliable and efficient hosting services as part of the crypto content optimization process. Your site and app will experience frequent latency if you choose a poor hosting service.

Mobile Responsiveness

Nowadays, everyone uses their smartphones to perform tasks that previously required a desktop or laptop. This is why you must ensure that your blockchain site is fully responsive.

The entire site and app should display properly on different mobile devices, allowing all users to interact freely with it. Note that Google’s indexing prefers mobile-friendly websites and apps.

Blockchain-Specific Metadata

Implement a schema markup to offer search engines structured data about your blockchain-related content. This could include metadata related to blockchain transactions, smart contracts, tokens, and more. Metadata is also important for crypto blog content optimization.

Protocols for Secure Connection

Make sure your blockchain platforms use hypertext transfer protocol secure (HTTPS) to encrypt data transmitted between the server and the browser. This is not only a ranking factor but also an indispensable tool for building trust and guaranteeing your users’ security.

URLs and Keywords

Your URLs should have descriptive keywords that accurately reflect the content of each page. Stay away from long, complex URLs that are difficult for users and search engines to understand.

Additionally, you should optimize keywords. Start by researching relevant search terms related to blockchain technology, cryptocurrency, and decentralized finance (DeFi). Include these keywords naturally in your content, including titles, headings, meta tags, and the body of the content. Google’s algorithms will notice these words and identify your URLs in the search engine results pages (SERPs).


Implementing canonical tags helps specify the ideal version of duplicate content, especially in situations where blockchain content may be syndicated or referenced on multiple platforms.

Structure and Optimize Content

You can use JSON-LD (a way of encoding linked data using JSON) to implement structured data markups that provide Google and other search engines with clear context about your blockchain content. This will improve the visibility of your content in SERPs and facilitate effective snippets.

Create high-quality, informative, and interesting content that addresses the needs, concerns, and interests of your target audience. This includes tutorials, buyer’s guides, whitepapers, case studies, and news articles about blockchain technology.

Additionally, don’t forget to optimize the on-page elements of your platforms, including titles, headings, meta descriptions, and image alt attributes for applicable keywords.

Develop an XML Sitemap

Creating an XML sitemap with the pages on your platform (including blockchain content like smart contracts, token information, transaction details, etc.) helps search engines discover and index your content effectively.

Regularly Monitor and Optimize

Always monitor the performance of your blockchain platform using analytics tools and make modifications as needed to keep your SEO strategies working effectively. Stay up-to-date with changes in search engine algorithms and trends in the blockchain industry.

With these technical SEO strategies, you can boost visibility and generate organic traffic for your blockchain websites and applications!

About the author 

Kyle Roof

Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting edge SEO techniques. Kyle is also co-host of SEO Fight Club a weekly YouTube show that covers a multitude of SEO topics. Kyle’s SEO techniques and discoveries are followed by many SEO professionals and business leaders, he has been featured in many respected publications and is a regular speaker on SEO and SEO testing at conferences throughout the world.

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