SEO Myth: All you Need is Good Content

Author:

Kyle Roof
February 23, 2021

Categories: 

The saying, “All you need is good content,” is a lie.

While I don’t disagree with having well written content that satisfies searcher intent, ‘good content’ alone will not help you rank in Google.


Source: Ahrefs

90.6% of pages on the web get 0 visits from Google according to this Ahrefs study and I’m pretty confident that at least some of this 90% have very well written, "good content."


In this post, I’ll delve deeper into the SEO myth of good content and suggest to you a method of writing content that satisfies readers AND search engines.


The Problem with “Good Content”


Matt Cutts, ex-head of Google webspam, states that good content is key to higher Google rankings. This type of content is what SEOs strive for.


Good content = higher rankings = MORE TRAFFIC!


Here's the problem now:


How does one create good content?


Matt Cutts didn’t explain exactly what he meant by ‘"good content." The closest definition we have come from Webmaster Trends Analyst at Google, John Mueller, in one of his Google Hangouts videos. He passes the responsibility to the site owner as the subject matter expert to judge if the content is good or not.


If that’s the case, then good content is subjective! And because site owners believe themselves as experts, EVERYBODY should be ranking on top of SERPs for their intended keyword!


So What is the Type of Content Google Wants?


In my years of running SEO experiments, I have come to this conclusion regarding good content:


Each situation calls for the use of different variables, so you can’t use the same standards every time.


For example, Just because you ranked for term X by optimizing for A, B, and C, doesn’t mean you can rank for term Y by optimizing for the same variables. You may need to optimize for D, E, and F this time around!


Therefore, to know the exact variables to optimize in your content, you need to take the SCIENTIFIC route instead.


What is Scientific Content?


Scientific content refers to the DATA-DRIVEN process of creating content by optimizing for factors that Google likes to see on a page.


Since Google values every factor differently for each keyword, it’s impossible to follow a set of static variables to optimize in all pages and expect to rank on the first page of SERPs. Instead, you must analyze Google SERPs to determine the EXACT variables that it prioritizes for that keyword.


How to Write Scientific Content


To do this, you can use my tool PageOptimizer Pro.


Let’s say you want to optimize for “best gaming mouse for fps.” At a glance, it’s clear that you must write an article listing down the brands and their respective pros and cons.


But scientific content requires you to dive deeper into the other SEO factors that could affect how high your page could rank for this term.


Using POP, you’ll be able to extract the following data:


  • Page structure and formatting
  • Related terms and keyword variations to use in the page’s title, headings, and content (and the number of times to mention them)
  • Schema types

All this information is drawn from the top-ranking pages for the keyword you’re trying to rank. By following the advice provided to you in POP, you can fashion your content similar to the ones ranking in the first positions in Google!

If your Optimization Score is low, then you need to work on the suggestions provided by the tool to help raise your score and be on par with the top competing pages.


Conclusion


A scientific approach is at the core of every piece of content ranking on Google. However, you need to apply the data-driven SEO method holistically, not just to your content.


This forms the foundation of our work at High Voltage and led us to develop our proven Scientific On-Page Method based on 400+ tests on the Google Algorithm.


If you like to know how we can implement a more scientific, data-based approach to grow your site’s organic traffic, book a call with my team.

About the author 

Kyle Roof

Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting edge SEO techniques. Kyle is also co-host of SEO Fight Club a weekly YouTube show that covers a multitude of SEO topics. Kyle’s SEO techniques and discoveries are followed by many SEO professionals and business leaders, he has been featured in many respected publications and is a regular speaker on SEO and SEO testing at conferences throughout the world.

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