Putting a $ Figure on SEO Traffic

Author:

Kyle Roof
Putting a $ Figure on SEO Traffic
February 23, 2021

Categories: 

Quantifying the value put into SEO is not as easy as with other channels such as Facebook and Google ads. However, there’s actually a very simple way to find out how much your SEO is worth based on the organic traffic you’re generating from site visits through keywords.

 
And I’m giving you that EXACT method in this post.

How to calculate SEO traffic value

Why would you want to know your website’s traffic value?


So many reasons:

  • Calculate this value every month to work out how effective your SEO activities have been.
  • Use this number to compare the costs of traffic acquisition against other sources such as paid ads to work out where best to allocate marketing budgets.
  • Compute the value of your website as an asset to the business. This calculation can be used to actually give a dollar value to your site should your company be acquired.


What is SEO traffic value?


An SEO traffic value gives you the paid equivalent of your organic traffic by keyword based on the traffic it generates on a monthly basis to your site.


Below is the equation for computing the SEO traffic value:


Estimated CPC of Keyword in Google Ads x amount of Monthly Traffic you get for that keyword = SEO Traffic Value 


ECPC x MT = SEOTV


Here is a template you can use to very accurately calculate your own website’s traffic value. It’s been pre-filled from a client of ours just as a demonstration.

You can get the keyword’s estimated CPC for free on the Google Ads Keyword Planner. For your site’s monthly traffic by keyword, you can download it from your Google Search Console. Both reports can be uploaded/downloaded in bulk and then matched up in the spreadsheet.


For example, let’s say your site is generating 100 monthly visitors for the term “how to rank higher on Google,” which has an estimated CPC of $5.00. Using this information, we can compute the traffic value for this keyword is $500 per month.


Easy Tool to Help You Compute for a Keyword’s SEO Traffic Value


Instead of manually computing for your SEO traffic value, tools like Ahrefs show you the traffic value of a site in a similar way. This method is far easier but not going to be as accurate compared to the manual method.


Click on Traffic Value to see which keywords the page is ranking for.

What’s Next?


The SEO traffic value is a crucial metric to help you compare your SEO efforts with other marketing channels.


If your SEO has been done well, undertaking this exercise will make you realize just how valuable SEO really is. After all, you must optimize a page just ONCE to get ongoing monthly recurring benefits over and over. You won’t have the same luxury with channels like Google Ads. If you cut off your bill, your traffic will also switch off like one of those annoying timer light switches that leave you clutching at the walls in the dark trying to find the door to your apartment.


Traffic $ value reporting is one of the metrics we report on to our clients to demonstrate campaign ROI. Here are a few examples from our client list.

These results took time. But if you’re interested in putting your first step forward, book a call with us.

About the author 

Kyle Roof

Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting edge SEO techniques. Kyle is also co-host of SEO Fight Club a weekly YouTube show that covers a multitude of SEO topics. Kyle’s SEO techniques and discoveries are followed by many SEO professionals and business leaders, he has been featured in many respected publications and is a regular speaker on SEO and SEO testing at conferences throughout the world.

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