Link-Building for Crypto Sites


Kyle Roof
May 3, 2024


One of the most effective search engine optimization (SEO) strategies adopted by crypto sites and crypto SEO agencies is link building. This is the process of creating high-quality links between a crypto site and credible sources to increase website visibility and rankings on search engines. Credible sources could include reputable media outlets, partner websites, and industry thought leaders.

Search engines view high-quality backlinks as an indication that a website is a trusted authority in their field, which elevates search engine results. This, in turn, helps crypto sites reach a broader, more diverse audience and pool of potential customers.

More About Why Backlinks Matter

When search engine algorithms crawl a website, backlinks are one of the components they evaluate to determine the quality and trustworthiness of the site. The better the links, the better the ranking.

Backlinking methods that can drive traffic and build brand recognition include:

  • Linking to guest postings or blogs by established authorities
  • Creating content with links to niche websites with domain authority and/or articles strongly related to your business
  • Reaching out to unlinked mentions of your crypto site and requesting a link
  • Staying active on social media
  • Sending press releases with backlinks
  • Creating unique linkable assets (e.g., logos, case studies, white papers, infographics, tutorials, etc.)

Periodically check that the links to your website are up-to-date, compliant, and relevant. Too many poor-quality links can actually have the opposite effect and negatively impact SEO performance.

While each situation is different, link-building is also a far more cost-effective marketing tactic than most traditional advertising channels.

A Few Tricks of the Link-Building Trade

Backlinks are about quality–not quantity. It’s important that backlinks are made only with authoritative sources and use appropriate anchor text. Low-quality links can drag down your search rankings. 

Your links should not just focus on your homepage, but on other parts of your website, as well. Also, look at the backlinks your competitors use and figure out how you can do better.

Avoid using link farms, garbage forums, or sites that contain hidden text and links. These are commonly referred to as black hat tactics and are frowned upon because they try to manipulate search engines. These practices could get your crypto site into hot water with search engines.

Additionally, stay engaged. Participate in niche forums and blogs, and connect with influencers and thought leaders.

Find a Specialist

Quality backlinks can be essential to the success of a crypto business, but they are not as easy to get as you might think. The process requires a considerable amount of time, dedication, meticulous attention to detail, and methodical follow-up. 

As a result, many crypto sites end up relying on organic traffic rather than incorporating backlinks into the SEO strategy. However, they are missing out on major opportunities.

When combined with other SEO strategies, link building gets results. Partner with an experienced SEO agency like High Voltage to get the most from your SEO investment. 

We are experts in optimizing websites to boost search engine results, as well as in the nuances and trends of SEO for crypto exchanges. Ask for a technical SEO audit to guide your SEO efforts and to gain valuable insights and advice on how to improve your website’s performance!

About the author 

Kyle Roof

Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting edge SEO techniques. Kyle is also co-host of SEO Fight Club a weekly YouTube show that covers a multitude of SEO topics. Kyle’s SEO techniques and discoveries are followed by many SEO professionals and business leaders, he has been featured in many respected publications and is a regular speaker on SEO and SEO testing at conferences throughout the world.

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