Is an SEO Audit Worth It?


Kyle Roof
April 19, 2024


If you’re looking to boost organic traffic to your business’s website, build credibility and authority in your industry, and optimize your business’s digital presence to generate greater leads and sales, working with an SEO audit agency is the first step towards success.

Search engine optimization (SEO) audits can help you build a robust SEO strategy that can increase your ranking on search engine results pages (SERPs), which can in turn, build your web presence in a credible way.

What Is an SEO Audit?

An SEO audit is the process of reviewing and analyzing your web presence through the lens of SEO. This means looking at how your web presence measures up to your competition in the SERPs, how engaging your current web content is to your target audience, and what existing pages and content are the most successful, as well as which ones could use some help. 

By analyzing all of these factors and more, your SEO audit agency can then create a customized plan to implement best SEO practices into your web presence and content that will have measurable results. Basically, audits identify what’s working and what’s not, and use that information to create a plan that helps you meet your goals.

So, what is exactly included in an SEO audit? SEO audits can help you identify:

  • On-page SEO issues
  • User experience issues
  • Content gaps
  • Marketplace insights
  • Website structure complications or issues
  • Technical SEO issues

Your audit should be comprehensive and include a game plan for the structural, technical, and content components of your website.

Who Benefits the Most From an SEO Audit?

Anyone with a web presence can get an SEO audit, but businesses that need to improve their website’s search engine rankings, boost their leads and sales, and increase organic web traffic can stand to benefit the most. Companies across all fields and industries have benefited from SEO audits.

Benefits of an SEO Audit

There are several parts of a comprehensive SEO audit: the technical audit, the on-page audit, the off-page audit, and the local SEO audit. By working with a full-service SEO audit agency like High Voltage, you can enjoy a wide array of benefits.

For one, an SEO audit can help identify your website’s technical issues. Sometimes, when you upgrade your website or make changes, it can have unintentional impacts on other links or parts of the website or server. Technical audits can check for issues that negatively impact your website’s rankings on SERPs, such as broken links, duplicate content, page crawling issues, and mobile responsiveness.

By making these changes, your technical SEO audit can improve your website’s performance. This can directly lead to improved SERP rankings because search engines generally favor fast, secure, and well-designed websites that focus on user experience. 

Another benefit of an SEO audit is that your audit agency can identify ranking keywords before you create your content. That means you can create a more informed marketing campaign based around what your target audience is already looking for. With an SEO audit, you can identify the most effective keywords for your industry and help you target specific audiences.

SEO audits also provide insights into your top competitors, including what’s working for them and how you can stand out by comparison. Because SEO is competitive, an audit that includes a competitor analysis gives you an edge in terms of where you should focus your SEO efforts, knowing which keywords and backlinks will help drive more traffic to your website, and assessing your overall online visibility.

SEO Audit Services and You

SEO audit services are only the first step in optimizing your website. High Voltage offers customizable SEO support plans ranging for in-depth SEO audits to full-service SEO services that can take everything from your audit and put it into action. Our team uses tried and true methods to help boost businesses like yours every day. Contact our team now to get started!

About the author 

Kyle Roof

Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting edge SEO techniques. Kyle is also co-host of SEO Fight Club a weekly YouTube show that covers a multitude of SEO topics. Kyle’s SEO techniques and discoveries are followed by many SEO professionals and business leaders, he has been featured in many respected publications and is a regular speaker on SEO and SEO testing at conferences throughout the world.

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