How To Improve Technical SEO: Tips For Achieving Maximum Visibility


Andrew Steven
April 11, 2023


Technical SEO is essential for any website’s online success. By optimizing your website for search engines, you increase the chances of achieving higher rankings and attracting more organic traffic. As an SEO marketing agency, a big part of what we do is make sure a site’s technical performance is in top shape.

This article will provide an in-depth look at the key aspects of technical SEO and offer practical tips for improving your website’s visibility.

The Importance of Technical SEO

Technical SEO focuses on optimizing your website for crawling, indexing, and rendering. It doesn’t deal with content creation or promotion but aims to ensure search engines can efficiently access, understand, and index your site. Everything starts with a comprehensive technical SEO audit, which reveals any outstanding issues.

By addressing technical SEO issues, you can prevent problems like duplicate content, indexing errors, and poor user experience. Its a crucial part

Technical SEO Best Practices

1. Specify a Preferred Domain

Select a preferred domain format (with or without ‘www’) to prevent indexing issues and duplicate content. Google now relies on canonical URLs instead of a preferred domain setting in Google Search Console. Ensure you’ve specified a canonical URL for all your website pages.

2. Robots.txt

Create a robots.txt file to guide search engines on which pages they can crawl and index. This file helps you control the indexing of your site and prevents search engines from accessing private or irrelevant pages.

3. Optimize URL Structure

Use descriptive and concise URLs for better readability and SEO. If using WordPress, adjust the permalink structure to make it more targeted. If you change your URL structure, implement 301 redirects to avoid broken links.

4. Navigation and Website Structure

A well-organized website structure improves user experience and helps search engines understand and index your site more efficiently. Include a breadcrumb menu to enable easy navigation and enhance user experience.

5. Structured Data

Implement structured data markup to provide search engines with more information about your content. This can improve your website’s appearance in search results and boost click-through rates.

6. Canonical URLs

Use the rel=”canonical” tag to indicate the preferred version of a page for indexing. This helps prevent duplicate content issues and consolidates ranking signals.

7. Optimize 404 Pages

Customize your 404 pages to maintain consistent design and navigation elements. Suggest alternative pages to help users find what they’re looking for and reduce bounce rates.

8. XML Sitemap Optimization

Create an XML sitemap that lists all essential pages on your website. This helps search engines discover and index your content more efficiently.

9. SSL and HTTPS

Install an SSL certificate to encrypt data transferred between your website and server. This enhances security and can improve your website’s rankings.

10. Website Speed

Improve website speed by utilizing tools like Google PageSpeed Insights, Pingdom, and Google Mobile Speed Tool. Optimize images, minimize plugin usage, compress CSS and JS files, and use caching plugins to enhance performance.

11. Mobile Friendliness

Ensure your website is mobile-friendly, as Google’s mobile-first index prioritizes mobile content. Your mobile site should load in under 6 seconds on a 3G connection.

12. Pagination

Use pagination to break long pages into shorter sections, and implement rel=”next” and rel=”prev” tags to indicate the relationship between paginated pages.

13. Multi-Lingual Websites

If your website has content in multiple languages, use the hreflang attribute to inform Google about your site’s structure and content.

14. Register with Webmaster Tools

Leverage webmaster tools like Google Search Console to monitor your site’s performance, identify issues, and optimize your technical SEO strategy.


Addressing technical SEO is crucial to ensure your website reaches its full potential. By implementing the best practices mentioned in this article, you’ll be well on your way to improving your website’s visibility and performance. 

If you have any questions or need further guidance about technical SEO, don’t hesitate to reach out to us. Our team of experts is ready to assist you in achieving maximum visibility and boosting your online presence.

About the author 

Andrew Steven

Andrew has been building and managing SEO teams since 2008 where he led the largest SEO firm in Australia. Since meeting Kyle and partnering to form High Voltage SEO Andrew has been Kyle Roof’s man behind the scenes and together with Maria Dubretic have since co-founded the SEO tool PageOptimizer Pro. Andrew wishes he could stop dreaming about digital marketing in his sleep and would love to hear from anyone who has a cure for this.

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