How to Get Good Backlinks for SEO: Unlocking the Secrets of Successful Link Acquisition


Andrew Steven
March 28, 2023


While there are many factors that contribute to a website’s ranking on search engine results pages, backlinks remain a crucial piece of the puzzle. 

But not all backlinks are created equal. In fact, Google’s algorithm places a high value on backlinks that are natural, relevant, and high-quality.

It’s not easy, but with the right strategy and mindset, it’s definitely achievable and it helps to have an experienced SEO agency at your side. 

In this post, we’ll explore the secrets of successful link acquisition and show you how to get good backlinks for SEO.

Generate Quality Backlinks by Guest Blogging

Looking to build strong, white hat backlinks? Guest blogging is the answer! It’s the perfect way to give your website a natural boost by including links to your resources, studies, and more, where applicable and relevant.

Moreover, guest blog content publishing is something that sites are always welcoming of, as it adds fresh blog post ideas to their content schedule with minimal effort.

Searching search engines like Google with terms like “guest blogging” or “write for us” plus your niche keyword is one way to start. 

For example, if you have a tech blog, you could try searching “guest blogging tech” or “write for us technology.” 

Alternatively, you can jump onto one of the many online communities that connect bloggers and website owners with guest post opportunities, like MyBlogGuest, BloggerLinkUp and 

You can even research your competitors to see where they have posted guest blogs and use that as a reference. 

Lastly, you can reach out to websites directly to inquire about guest blogging opportunities. Make sure to include samples of your writing and explain how your post can benefit their readers.

Broken Link Building

Uncovering broken links and replacing them with your own content is a key SEO technique known as broken link building. Here’s how it’s done: 

First, you’ll need to scour the web for websites in your niche that contain broken (404) links. You can use tools like Ahrefs, SEMrush, or LinkMiner, or use Google search operators to locate pages with broken links in your field (e.g. “keyword + intitle:404”). 

Next, you’ll need to identify the broken links and the pages that link to them. Then, create high-quality content to replace the broken link. Make sure your content is valuable and adds something to the website. 

Finally, reach out to the website owner and politely suggest your content as a replacement. Don’t forget to follow up to ensure that the broken link has been replaced with yours.

Publish Original Research for Links

Unlock the potential of SEO with original research and data! Here are a few tips to get you started:

Conduct your own research: Invest time and energy into researching a topic that’s pertinent to your audience or industry. Utilize survey tools and data analysis to collect data and then turn that data into an insightful and compelling report that you can publish on your website.

Bring your data to life: In addition to the report, create visuals like infographics or charts that can help illustrate the key findings of your research. These types of visuals are often more shareable and can help your research reach a wider audience.

Spread the word: Once your research is published, make sure to promote it far and wide. Connect with relevant industry influencers or bloggers and ask if they might be willing to share or link to your research.

Look into guest posting: Reach out to other websites in your industry and offer to write a guest post that summarizes your research findings. This can be a great way to earn backlinks to your research while also exposing your work to a broader audience.

Conclusion – Getting Good Backlinks for SEO

Getting good backlinks for SEO is an ever-increasing challenge. But that challenge is what keeps backlinks as relevant as ever and it’s why backlinks are important for SEO.

By following the strategies outlined in this post, including guest blogging, broken link building, and original research, you can generate quality backlinks that will benefit your website’s SEO and overall online presence. Remember, patience, persistence, and quality content are key to unlocking the secrets of successful link acquisition.

About the author 

Andrew Steven

Andrew has been building and managing SEO teams since 2008 where he led the largest SEO firm in Australia. Since meeting Kyle and partnering to form High Voltage SEO Andrew has been Kyle Roof’s man behind the scenes and together with Maria Dubretic have since co-founded the SEO tool PageOptimizer Pro. Andrew wishes he could stop dreaming about digital marketing in his sleep and would love to hear from anyone who has a cure for this.

You may also like

SEO for Token Sales

SEO for Token Sales

Crypto Blog Content Optimization

Crypto Blog Content Optimization
{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

What Are You Waiting For?

Competition increases every day you delay action.