Hiring In-House Versus Retaining an External Team for Your SEO


Kyle Roof
July 2, 2024


Being a jack of all trades certainly has advantages, including a well-earned sense of pride. However, in the search engine optimization (SEO) world, it also opens you up to the risk of being a master of none of the skills needed to launch and maintain a successful SEO strategy.

Hiring In-House Talent May Not Be as Easy as It Appears

While assigning someone already part of your IT team to SEO might be tempting, it could be shortsighted, too. This person may also be intimately familiar with your business and clients, but this doesn’t mean their SEO expertise is enough to handle the many intricacies of an effective SEO program. 

Organizations with a large online presence or websites with thousands of pages need a large team of SEO professionals. Conversely, smaller organizations may not have enough work to keep a costly new hire busy full-time.

Advantages of a Qualified SEO Partner

In most cases, partnering with a reputable and experienced SEO agency is far more cost-effective and efficient than creating an in-house team. When a strong relationship is built with an agency that understands your business, it’s easy to scale the engagement depending on current, anticipated, and unexpected needs.

For example, when working with High Voltage SEO, you can tap into our various areas of expertise in ways that aren’t possible with a generalist or most in-house teams. We have the skill sets and breadth of knowledge that can only be built while working with a broad range of clients and industries, using different SEO programs and tools, and developing custom solutions that meet diverse needs and adapt to fluctuating business cycles and conditions.

Experts from an external agency have deep expertise in all aspects of SEO including technical, strategic, content development, industry, competition, etc. They also bring a fresh, outside perspective that could be invaluable to identifying areas of opportunity and maximizing your online presence and search rankings.

Sifting Through Agency Options

SEO agencies run the gamut from small outfits with only a handful of employees to giant agencies with locations scattered around the world. When evaluating which might be the best fit for your organization, take a hard look at:

  • The kinds of clients the agency works with

  • How the size of the agency might impact the amount of attention you receive

  • The interaction and communication styles of the specialists who would be assigned to your account

  • The performance metrics and reporting standards they use to keep you informed about the health of your SEO

  • How transparent the agency is about how your money will be spent

If you choose your SEO partner carefully, you will be on a path to creating a meaningful, long-term relationship that can bring considerable value to your business.

What Sets High Voltage Apart

The SEO field is saturated with wannabes with slick marketing campaigns. It's important to do your homework and find an agency with an established reputation and proven track record helping clients grow their businesses.

High Voltage is an award-winning, multilingual agency with more than a decade of experience developing SEO growth strategies for business owners and marketing teams. Because Google doesn’t disclose how its system works, High Voltage performed 400 tests to understand the inner workings of this search machine and provide advice based on evidence.

In fact, High Voltage is the only SEO firm in the world with a patent for isolating Google's ranking factor. We also understand that every client is different; some need immediate help with optimization, while others need more routine SEO maintenance to stay relevant. At the same time, Google is in a constant state of flux. 

To guarantee results for our clients, we are never idle and continually test our approaches and analyze data.

Wrapping Up

There is no one-size-fits-all way to design, implement, and maintain an SEO strategy. Building an in-house team may be the right path for your organization–or you may want to leverage the knowledge, insight, and experience of an SEO agency that has worked across numerous industries, accounts, campaigns, and markets.

Reputable SEO agencies are always elbow-deep in the latest SEO trends and developments. Because we live and breathe all things SEO, High Voltage is in the best position to offer ongoing advice and guidance to keep up with updates to Google’s algorithms and other changes constantly happening in the field that could impact your search rankings!

About the author 

Kyle Roof

Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting edge SEO techniques. Kyle is also co-host of SEO Fight Club a weekly YouTube show that covers a multitude of SEO topics. Kyle’s SEO techniques and discoveries are followed by many SEO professionals and business leaders, he has been featured in many respected publications and is a regular speaker on SEO and SEO testing at conferences throughout the world.

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