E-Commerce SEO for Startups

Author:

Kyle Roof
February 24, 2024

Categories: 

Startup e-commerce companies need to be careful with their limited capital and make sure every penny of their digital marketing spend and search engine optimization (SEO) efforts helps to generate results.

SEO is a proven and effective way to reach customers without paying for ads and to generate long-term growth by organically increasing search visibility, brand recognition, and a base of devoted customers. It uses various tactics to optimize elements of your website to improve its standing with search engines and end users.

A Website Is Not Enough

You can have the most engaging website online, but it will be useless if no one can find it. A well-developed SEO plan can identify high-value search terms and help you stand out from your competitors by elevating your search rankings according to meaningful keywords used by potential customers.

If you’re still not convinced of the importance of SEO, here are some statistics from experts in the field that support the fact that SEO can be highly effective:

  • 44% of online shoppers start with a search engine query.
  • SEO drives 1,000%+ more traffic than organic social media.
  • 53.3% of website traffic comes from organic searches.
  • 68% of all online experiences begin with an online search.

SEO can also drive organic traffic from various geographic locations, which will be crucial as your company expands into new markets.

Elements of SEO to Consider

Not every e-commerce business is the same, and every digital marketing plan shouldn’t be either. SEO is based on a thorough analysis of the competition and industry opportunities. This allows you to replicate and improve on what has already been successful and identify areas with unaddressed opportunities where you can beat out your competitors.

You may want to refine your SEO focus as you implement your digital marketing strategy. This might include on-page SEO (for individual pages), off-page SEO (techniques to lift awareness outside the website and improve domain authority), technical SEO (search engine crawling and indexing), local or international SEO (to engage different markets), or content marketing (sharing of relevant information to establish yourself as the expert in the field).

Analytics can provide valuable insights about your SEO campaign so you can regularly tweak your activities based on real data and optimize results.

What to Expect from Your SEO Efforts

We all understand that time is money, especially with startups that are often under intense pressure from their investors. There is no set time needed to get an SEO campaign off the ground, but it usually takes about six to twelve months to see real results. It might seem slow at first, but it can take off quickly once your SEO gains some traction.

Benefits of an SEO Partner

When you are launching an online store, you need to keep your focus on running and growing the business. As important as SEO can be to accomplishing this objective, it requires specialized knowledge and expertise.

In addition, having a partner like High Voltage SEO that is experienced at monitoring and adjusting to the constant changes Google makes to its algorithms can help ensure your company’s place at the top of search engine results pages.

Wrapping Up

SEO provides unique long-term benefits for cost-conscious startups trying to launch an online store. When done right, SEO generates a meaningful return on investment, builds brand awareness and credibility, and helps companies gain market share.

About the author 

Kyle Roof

Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting edge SEO techniques. Kyle is also co-host of SEO Fight Club a weekly YouTube show that covers a multitude of SEO topics. Kyle’s SEO techniques and discoveries are followed by many SEO professionals and business leaders, he has been featured in many respected publications and is a regular speaker on SEO and SEO testing at conferences throughout the world.

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