Diving Into GuesSEO


Kyle Roof
June 3, 2024


Would you drive a car with your hands over your eyes? Of course not–so, why do so many search engine optimization (SEO) professionals develop digital marketing plans driven by sheer guesswork? This archaic method is so prevalent that it has given rise to the term ‘GuesSEO.’

Why Guessing Is So Dangerous

Without sound research and data, there’s no way to truly know who your users are, what they need and value, which challenges they face, and how you can help them overcome them. These elements are essential for any business or brand that relies on elevating its position in search engine results to attract users and potential customers.

You may think you know the answers to these questions, but do you really? Do you want to risk the future of your business on gut instinct?

Let’s say you guess wrong and miss a golden opportunity. This bad decision could have been avoided if you had an SEO partner that equipped you with hard data. Instead, valuable time and resources were wasted chasing the wrong market with an SEO strategy that didn’t engage your target audience.

Make Informed Decisions

At High Voltage SEO, we take the guesswork out of SEO. We use data and proven testing methods to develop solutions that align with the latest Google algorithms and help you make informed decisions.

For example, Google recently rolled out major updates to their search system to weed out spam and black hat tactics corrupting the quality of their search engine results. While the changes were designed to improve the user experience, they also caused considerable chaos in the SEO world.

An agile, data-based SEO strategy that can quickly adapt to technical and market changes is more important than ever. High Voltage starts with a multi-faceted, comprehensive audit of your website and online behavior. These insights are the building blocks for making your website more crawlable and highly indexed by Google’s algorithms.

How High Voltage Knows What to Do

Unlike other SEO agencies, High Voltage backs recommendations with testing, not just on rumors promoted in the latest opinion posts. Our experts are not basing opinions on research and solid analysis of the latest ranking factors–our advice is simply more GuesSEO in a shinier package.

Take, for example, the recent rumors that H1 tags and content links no longer provide value. Soon after the Google update in the Spring of 2024, many websites experienced a downward spiral in search rankings. SEO professionals started to panic and spout theories about why this happened.

High Voltage took a different path. To ensure we could provide our clients with solid advice, we performed a series of tests to answer questions about H1 tags and backlinks.

Contrary to growing popular belief, the technical team at High Voltage proved that these rumors were just GuesSEO. H1 tags and links to quality content still play a significant role in elevating an organization’s online authority and Google search rankings.

Had a website owner started restructuring their website to deemphasize H1 tags and backlinks based on misinformation, they could have undone years of the hard work. When the dust settles after Google updates, recovering from a mistake like this could have resulted in a considerable loss of time and revenue, as well as damage to the brand’s reputation.

True SEO Is Not a Guessing Game

The Google update took everyone by surprise. Rather than running blind in search of ways to navigate the new search ecosystem, High Voltage took a deep breath and relied on science.

This is why you need an SEO agency that doesn’t hang its hat on guesswork. Let High Voltage look under the hood and give your website a tune-up based on research and testing to ensure you achieve your goals and objectives. Don’t take shortcuts that could be more expensive in the long run!

Guessing is a risky strategy that can have severe consequences for any business or product. Instead, let High Voltage develop a well-researched plan that relies on proven techniques to prepare you for the inevitable updates Google rolls out in the future, elevates your online presence, and helps you beat out the competition.

About the author 

Kyle Roof

Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting edge SEO techniques. Kyle is also co-host of SEO Fight Club a weekly YouTube show that covers a multitude of SEO topics. Kyle’s SEO techniques and discoveries are followed by many SEO professionals and business leaders, he has been featured in many respected publications and is a regular speaker on SEO and SEO testing at conferences throughout the world.

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