Boost Your E-Commerce Game With HVSEO’s Proven Solutions


Kyle Roof
May 14, 2024


Optimizing the online presence of an e-store is not for the faint of heart. One moment, you’re rocking search page results and sales are rolling in, and the next moment, your rankings and website traffic have fallen off a cliff for no apparent reason.

Search engine optimization (SEO) can be tricky. The e-commerce space is extremely competitive, and search engines are constantly tweaking algorithms and updating their technologies. It’s enough to make your head spin.

For a digital marketing campaign to be effective, SEO trends need to be closely monitored. In addition, ongoing adjustments should be made to ensure your SEO efforts are directing more traffic to your website and generating as many conversions as possible. If not, you need to try a different approach. 

However, when you’re running an e-commerce business, you don’t have the bandwidth to focus on the intricacies of SEO. This is when a partnership with a reputable and experienced SEO partner like High Voltage can be very beneficial.

Constant Innovation Puts Clients at the Forefront

Our commitment to innovation provides unmatched value to our clients. We have more than a decade of experience in the field and are always looking for new ways to improve SEO results for our clients.

For example, we have been collaborating with Google for the last year to test the application of AI to their Search Generative Experience (SGE). We were also the first to be accredited as a Page Optimizer Pro (POP) agency. POP is a game-changing technology that improves online traffic and rankings–and the founders and core team of HVSEO were actually the developers of this tool.

Most recently, there were concerns that H1 tags were no longer an effective ranking factor. Rather than rely on rumors, we ran a number of tests that confirmed the importance of H1 tags in search engine results. 

While we were at it, we tested the value of links in PDF files, too. After inserting links, the PDF test pages appeared in the number one position on search results pages, which spoke volumes about the power of these links.

By staying current on the latest innovations and tapping into industry-leading, globally recognized methodologies, we provide e-commerce clients with cutting-edge tactics that keep them well ahead of their competition. 

Specialized SEO Services Tailored to E-Commerce

Our carefully designed SEO techniques are based on pioneering SEO thought leadership and proven results. When it comes to e-commerce, High Voltage implements data-driven, scientifically-backed SEO strategies to create effective digital campaigns that improve rankings, traffic, and sales. This is done by integrating organic keywords into your Google Shopping feed, enhancing both paid and organic search results.

One company with 300 brick-and-mortar stores boosted their online traffic 2,800% with our content marketing strategy. We also helped a new Australian-based e-store index nearly 8,000 product and category pages, resulting in a seven-fold increase in organic traffic.

The Nitty Gritty of Our SEO Approach for E-Commerce

To differentiate an e-commerce platform from others in the same or similar market niche, SEO strategies are tailored to the goals, industries, and competition levels of each business.

This is accomplished by first doing an in-depth website audit and extensive keyword research. Using the results of this analysis, an SEO plan is put into action that covers on-page optimization, technical website improvements, high-quality content creation, link building, authority acquisition, continuous monitoring, and data-driven adjustments.

Choose Your SEO Partner Carefully

When you search for an SEO partner, you will quickly discover a large number of self-proclaimed SEO experts touting services. You need to dig deeper into the track record of any agency you are considering to make sure they are the right fit. You want to find an SEO partner who is not just passionate about the field but who also has the depth and expertise to grow with your company over time.

High Voltage is an award-winning professional organization that helps e-commerce clients rank higher in search engine results by focusing on relevant keywords that increase organic traffic to their product pages. This also improves the user experience and website engagement to drive more qualified leads and sales.

Let High Voltage SEO elevate your website’s online presence to secure a better ranking position and boost your bottom line. Reach out to our team and get started on your growth plan today!

About the author 

Kyle Roof

Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting edge SEO techniques. Kyle is also co-host of SEO Fight Club a weekly YouTube show that covers a multitude of SEO topics. Kyle’s SEO techniques and discoveries are followed by many SEO professionals and business leaders, he has been featured in many respected publications and is a regular speaker on SEO and SEO testing at conferences throughout the world.

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