Benefits of International SEO

Author:

Kyle Roof
March 5, 2024

Categories: 

Some of the key benefits of international search engine optimization (SEO) include expanding your current markets, building reputable brand awareness, and boosting your sales and conversion rates.


With an international SEO strategy, you can make your site more visible for users in different countries. While the goal of SEO is to drive high-quality traffic to your website, that traffic won’t mean much unless it leads to an increase in conversions. 

This means users making purchases, signing up for a subscriber list, or any other desired action you want them to take. Expert SEO agencies like High Voltage develop and implement strategies that target every stage of the buying funnel, provide high-quality content that engages them, and more.

What Is International SEO?

International SEO adopts many of the same strategies used to boost your rankings in the search engine results page (SERP), but with some fine-tuning for international markets. With International SEO, you can reach users in specific countries. In fact, for companies like Apple and Google, more than half of their sales take place in international markets‒and yours can, too.

The Advantages of International SEO

International SEO is for any business or organization that is looking to scale its reach and expand its audience. If your competitors haven’t taken advantage of international SEO yet, then you can leverage this to your advantage by refining your content to reach those audiences. 

Let’s explore a few of the key benefits of investing in an international SEO strategy!

Expand Your Markets

It goes without saying that tailoring your content to a global market will expand your reach, but many are surprised just how far they can go with international SEO. The internet is global by nature. Google has 92.7% of the search engine global market share, so rising the ranks in search results for multiple countries can put fresh eyes on your product or service.

International SEO strategies target specific languages and markets, factoring in considerations such as cultural differences, translation nuances, and intent. For example, someone in California might search ‘CVS,’ looking for what time a nearby pharmacy opens. However, in Australia, someone searching ‘CVS’ may be trying to figure out just what their American colleague is talking about. International SEO factors in exactly what your audience is looking for to increase your site’s relevancy.

Build Brand Awareness

By optimizing your content for a variety of global regions, the search engine’s algorithms and web crawlers can better understand why your content is the most relevant and important for the users in that area. This gives you a boost on the local SERPs for that particular region or area.

Additionally, when users consistently see a brand in their native language, they can feel a sense of trust and familiarity with the brand. This can boost your brand’s credibility and authority in your industry in that country or region.

Boost Your Sales

When you expand your reach to global markets, your customer base increases. More customers means more sales, which means international SEO has higher opportunities for increased conversions. With expertly-translated, optimized content, your brand can instill trust in your site’s users and increase your likelihood of sales conversions.

Take Your Website to the Next Level

Even in countries with similar cultures or shared languages, there can be a lot of differences in which keywords are trending in that country for your industry, or there may be certain nuances in a language that can alter the impact of your content.

This is why more companies are turning to global SEO strategists like High Voltage. With a global team based around the world, our experts use both technical SEO and marketing know-how to help your website reach your unique business goals. Contact us for your discovery call today, and let us get started on skyrocketing your SEO!

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