AMP SEO Benefits


Kyle Roof
March 7, 2024


Accelerated mobile pages (AMPs) that are optimized with search engine optimization (SEO) strategies can offer an array of benefits to your digital presence, including increased search engine results rankings, higher click-through rates (CTRs), decreased bounce rates, and faster loading speeds.

Implementing an SEO strategy for your AMPs can maximize the success of your marketing campaign and drive high-quality traffic to your website. AMP is an Open Source Framework that was launched by Google and several other publishing and technology companies, designed to create simple mobile websites that load instantly.

With faster load times for users, you can boost your brand’s audience reach and even target specific markets and languages. And that’s not all‒in this article, we’ll explore the key advantages of AMP SEO and how it can make a difference for your business.

What Is AMP SEO?

AMP is a framework that creates lightweight web pages that make loading your website easier and more accessible on mobile devices. It streamlines the content publishing process and makes the content more digestible for users clicking onto your website.

Mobile users are increasing every year, and with the popularity of apps like TikTok that foster a web culture of immediate gratification, you need content that both grabs users. AMP SEO offers support on both the technical side of lowering your load time and developing creative, engaging content that reaches your target audience and keeps their attention.

Key Advantages of AMP SEO

So, why invest in AMP SEO strategies? Here are a few of the top benefits of developing and implementing an AMP SEO strategy:

Increased Rankings

Just like with other SEO strategies, the goal is to push your brand to the top of the search results page. Unlike desktop users, mobile viewers have a smaller visual scope of the results page, making those first few results all the more critical to getting those clicks. In SEO, there is a major correlation between conversion rate and speed, so if your website loads faster and earns those organic clicks, it can rise in the ranks of the search engine results page (SERP).

Higher CTRs

Evidence suggests that websites that are optimized for AMP are more likely to be shown in the Top Stories section on Google SERPs. Users are more likely to click on content featured in the Top Stories section. This means your content can be boosted to the top of the SERPs due to an increase in CTRs.

Decreased Bounce Rates

Bounce rates mean the percentage of users who click on your site and leave without clicking anywhere compared to the total number of users clicking on your site. A high bounce rate means lower user engagement and lower conversions, which can make achieving your business goals more difficult.

With AMP SEO, your content and loading time are optimized to increase conversions‒an action you want your users to take, whether that’s filling out a survey, making a purchase, or signing up for a subscriber list.

Faster Loading Speeds

Another way to decrease bounce rates is to boost your loading time. When you build your website and content for desktop users alone, you may provide an engaging and user-friendly experience for those users. But, you may turn away hundreds or thousands of mobile users, who will click away the moment the website lags or if the content isn’t optimized for a mobile experience.

Faster loading speeds means users spend less time waiting for a page to load, and more time viewing your relevant content. When you have their eyes on your brand longer, you have more opportunities for conversions.

Explore Your Options

Unsure of how your current AMP stacks up against the rest, or haven’t developed one yet? Don’t worry. High Voltage has always been on the forefront of SEO technology innovation, with expertise in technical SEO and a robust content creation team to optimize your website for your target audience.

Need an SEO audit or want to explore your options with SEO strategy and implementation? Schedule your discovery call with us today!

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